Proofreading and Editing
Clean and professional
For me, proofreading and editing come hand in hand. One is about content and structure; the other is about accuracy in the details. The big picture and the small.
What is proofreading?
Proofreading is a professional error-checking service. A proofreader will review work and make note of any spelling, punctuation, or grammar errors. They will also ensure that the text is consistent in formatting.
What is editing?
The terms 'editing' and 'proofreading' are often used interchangeably, but editing takes improving text to the next level.
While a proofreader will make sure that all text is grammatically correct and free of spelling and punctuation errors, an editor will also make sure the structure works, the content is suitable for the target audience, and that the copy flows.
An editor will ensure you make the right word choices and come across as a reputable company. They might make suggestions to improve readability and to make a text appear more professional.
Why does my company need proofreading and editing services?
Bad grammar and poor spelling scare off customers.
Why? Because typos and bad English make a company lose its credibility.
42.5% of potential customers are put off by bad spelling and grammar. This was the result of a study of 1,003 UK consumers by Disruptive Communications in 2013. This means that almost half of the people who might make a purchase through your site could instead go to a competitor, simply because of the copy not being up to scratch.
In a separate study of 1,029 people, Global Lingo found that a massive 59% of consumers “would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material”.
59% of consumers “would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material”.
Your image. Your reputation.
Typos make your company seem careless. Consumers who see ‘wsa’ instead of ‘was’, and ‘exellant’ instead of ‘excellent’, for example, don’t trust that the product or service they receive will be of high quality.
Sloth and Quill Services
It’s a fact that poor spelling and grammar negatively affect business and reduce sales.
When I edit, I proof for spelling, punctuation and grammatical errors, as well as content inaccuracies.
And as a Cambridge-educated linguist, you can be sure I understand the English language at an expert level.
The service includes:
Consistency check for British or American English
Review of structure and flow
Review of writing style, its consistency and its effectiveness
Feedback on how well language is suited to audience
Full sweep for content errors and inaccuracies
Improvements to formatting, as required.
How much does it cost?
Get in touch
To find out more about my editing and proofreading services, contact me today. And remember, proofreading and editing are just two services in my range. Go to my services page to find out more about the other ways I can help your business.