Engage your audience
Blogging is a way to showcase your knowledge, interact with your target market, increase SEO, and reinforce your brand personality.
I've blogged for pet fashion vendors, language schools, antique dealers, and more. Not to mention just for fun!
What I love most about blogging is that it is a type of copy in which a writer can get creative. You can play with words and ideas in order to really engage with readers.
It gives your audience the feeling that there's a real person behind your brand. When I write blogs for my clients, I am giving their customers confidence in the knowledge of the brand's team, in the quality of its products and services, and on the currency of its information.